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STIM YOUR WAY THROUGH STORIES

ROLE: AD

brief

Modify a product for Penguin Random House to make it more accessible for a minority group.

insight

People with ADHD struggle to read long books and can benefit from "stimming" or fidgeting. 

IDEA

Turn classic book covers into focus aids with tactile covers to create a sensory experience for people with ADHD to encourage them to read longer.

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TEAM

Caroline Peters: AD, Design
Micaela Sofia Feijoo: AD
Javier Forero: AD

 

MIAMI AD SCHOOL
 

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