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MAKE THE WORLD YOUR DESKTOP
ROLE: BOARD DESIGNER
brief
Opera GX wanted to launch their new e-commerce platform, GX Gear, with a bold move that would put the browser brand at the heart of gaming culture and spark conversation far beyond tech.
insight
Gamers have become cultural powerhouses - shaping trends, aesthetics, and online identity. But in the real world, they’re still dressed like an afterthought. There’s a disconnect between the influence gamers have and the way the world designs for them.
IDEA
Our team created Prêt-à-Portable, a high-fashion capsule collection designed for gamers who live (and play) on the move. Built in collaboration with avant-garde designer Hed Mayner and fronted by artist Tommy Cash, the collection reimagined gaming gear as wearable tech couture. It debuted at Paris Fashion Week, turning the catwalk into a battle station and elevating gaming fashion.
TEAM
Advertising Agency: Officer & Gentleman
Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz
Managing Director: Marta Blanco
Account Supervisor: Elsa Morales
Art Director: Marta del Rosario
Copywriter: Marina Ayora Estevan
Board Designer: Caroline Peters
Production Company: GRITO
Directors and Executive Producers: Jaime Díaz de Tuesta & Mikel Macua
Director of Photography: Álvar Alonso
Photographer : Juan Borgognoni
Light design: Marko Barrier
Photography Assistant: Valeria Sarto
Art Director: Bel Gonyalons
OFFICER & THE GENTLEMAN
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