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OUT RUN DARKNESS. TOGETHER, ON THE BEAT.
ROLE: AD, DESIGN
brief
How can Spotify use technology to spread positivity and bring listeners closer to the communities they love?
PROBLEM / INSIGHT
200 million people in the world suffer from depression and many have negatives experiences with medications. Natural solutions like social connection and exercise can improve mood by 40%.
IDEA
Introducing Co.Cadence, featuring CoachX - a freemuim AI that syncs your running cadence to the BPMof your favorite songs while providing positive feedback to keep you going. Includes a social option to pair you with running groups in the area.
Pair your running cadence to the beat of your favorite songs to give you motivation to stay out for longer!
Activate the social feature to find running clubs in your area to stay together on the beat.
Together on the beat.
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