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BECOME NATURE'S HITMAN
ROLE: AD, COPY
AWARDS
AAF MIAMI 2025 - Gold
AAF MIAMI 2025 - Gold
AAF REGIONAL 2025 - Silver
brief
Liquid Death’s mission has been to kill plastic pollution. To grow, the brand needs a fresh way to break through and capture a new audience: Gen Z and eco-aware consumers.
insight
With climate change, the world faces a new enemy that’s as damaging as plastics: invasive insects are destroying ecosystems at an alarming rate.
IDEA
This bold campaign takes on invasive insects by gamifying the mission to entice Gen Z, with Liquid Death leading the charge. Participants become “Bug Assassins” in a thrilling hunt to protect ecosystems and ultimately the planet.
TEAM
Caroline Peters: AD, Copy
Brandon Borga: AD
Alex Travell: 3D Design
MIAMI AD SCHOOL
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