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DISCOVER WHAT WHOO HOO REALLY MEANS
ROLE: AD, DESIGN
brief
How can Duolingo target the gaming community with a new product or service?
PROBLEM
35 million people actively play the Sims but are unable to understand the language, Simlish, and miss out on the true storyline.
IDEA
Capitalize on the upcoming Sims movie (produced and starred by Margot Robbie) hype and create Simlish language lessons on Duolingo, accompanied by a language based expansion pack.
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